You know World Cup mania is approaching fever-pitch when the requisite Nike ad comes out. And the 2010 WorldCup edition is absolutely brilliant. Not only is the soccer imagery dazzling, it mixes in today’s soccer greats like Rooney and Ronaldo with non-soccer greats like Kobe, Federer and Homer Simpson(!). And the Facebook “like” button makes it in there as well.

Nike Write The Future from Wieden + Kennedy London on Vimeo.

Write The Future from Nalden on Vimeo.

The Wayne Rooney segment is just hilarious, but given the way our stock markets have been (mis)behaving recently, some of it hits a little too close to home. And it’s obvious that Nike couldn’t predict Ronaldinho not making the Brazilian squad, or they wouldn’t have featured him so prominently. I only wish Messi (the world’s greatest player right now, without doubt) were in the ad too. Oh, and as a Manchester United fan, I miss Ronaldo and I hate Ribery!

“Write the Future” indeed. I cannot wait for the World Cup to begin. Should be amazing.